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Boutique Real Estate Agency


The Location Group

Mastering the art of great spaces since 2005


Our service is to connect our clients by assisting two or more parties in accomplishing an optimal win-win situation.

It is our company’s core corporate value to provide consultation as a professional, dedicated and fair partner. Therefore offer you a capable international network and see the success of a business transaction as the basis of a long-term relationship. We know when to be open and act and when to be discrete.

This business ethics applies not only to our business partners, but also to the general public, competitors and to all our employees.


Get In Touch


Baarerstrasse 11

CH-6300 Zug


+41 44 225 95 00


By appointment


+41 44 225 95 00

Basel, Bern, Gstaad, Geneva, St. Moritz

By appointment


+41 44 225 95 00

Our Journey


We started as sub-tenants at a lawyers office at Bahnhofstrasse 58 in Zurich. The first deals at Rennweg were with Lacoste and Kiehl‘s and we lead the expansion of Bonita in Switzerland.


We brought Gucci to Budapest and Munich, which was the start of our work with luxury brands all over Europe as well as in Japan and North America for two brands. At the same time we sold the first property at Rennweg in Zurich to a private investor. 


After September 15, 2008 most of the brands were very careful and did not open as many shops as they did before. Luckily we closed an important deal with Victorinox for their first flagship store a Rue du Marché in Geneva at this time. 


We expanded to London and opened an office at South Molton Street. At this time we had the first experience with Pret A Manger at New Bond Street Station. We brought Moncler e.g. to Amsterdam, Budapest, Lugano, Salzburg, St. Moritz, Vienna and Zermatt. 


The Swiss frank shock on January 15th, 2015 let to the restructuring of The Location Group. We concentrated on the retail market in Germany and brought Longchamp to Cologne as well as Richard Mille to Munich and moved Wolford from Maximilianstrasse to Dienerstrasse. 


Before the lockdown we closed the deal with Versace at 65 Boulevard de la Croisette in Cannes. The same landlord mandated us also for the repositioning of Bahnhofstrasse 52 in Zurich. 


A dream came true and we opened the first two Pret A Manger stores in Zurich. The third shop will follow at the beginning of 2024 at Rennweg in Zurich.


We successfully worked with the master franchisee of Burger King to secure four locations in Basel and Zurich. Furthermore we are about to bring new luxury brands to Switzerland soon. 

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